Real estate marketing suite

Iceberg designs marketing suites and viewing spaces for real estate projects: fit-out, stage design, show floors, signage and visit materials. The goal: to let companies and investors feel the building before it is even delivered. The agency works on office buildings, mixed-use projects and heritage sites, in Paris and Luxembourg.

Bringing a building to life before delivery

The marketing suite is often the first physical contact with a building still under construction. Iceberg extends the project’s identity into it, its name, its colours, its story, to turn the visit into an experience: a place to welcome, discuss and imagine the future, supporting the leasing teams.

What we do

Fit-out and dressing: space planning, fit-out and complete dressing of the space, such as the marketing suite of 4 Général Foy, 3,990 m² of offices in Paris Saint-Augustin, or the fit-out of the marketing suite of HOPEN, 65,000 m² in La Défense.

Telling the story of the place: the marketing suite of La Poste du Louvre uses a project timeline and banners to trace the history of the landmark built by Julien Guadet and restructured by Dominique Perrault.

Show floors and welcome kits: for 26 Madrid, a Haussmann-style building in Paris 8th, a furnished show floor and a welcome kit for visits, in a staged atmosphere.

Signage and visit materials: signage, brochures, boxes and materials for investors and occupiers, as for Botanica, a 60,000 m² office resort in Luxembourg.

Launches and branded items: the broker launch event for Carré Concorde, two twin mansions from 1768 near Place de la Concorde, and the branded items for Kennedy (cap, tote bag, bike, badge).

At the heart of the project’s communication

The marketing suite is part of a complete set of tools: identity, brochure, website, film and 3D, site hoardings. At Iceberg, it belongs to the Design & Fit Out practice, alongside stage design, retail and brand flagships. It builds on the agency’s real estate branding and real estate communication; the films and renderings shown during visits are presented on the real estate film and 3D page.

Results

26 Madrid, presented with its show floor and welcome kit, found a tenant. The La Poste du Louvre communication, marketing suite included, earned Iceberg the COM-ENT d’Or (brand creation) and the TOP/COM award.

They trust us

AXA Real Estate, Poste Immo, Praemia REIM France, Dentressangle, Codic, BNP Paribas Asset Management.

Frequently asked questions

What is a real estate marketing suite?

A furnished presentation space where leasing teams welcome companies and investors. It introduces the project, its floors, its services and its neighbourhood, often before construction is finished.

What does a marketing suite designed by Iceberg include?

Depending on the project: fit-out and dressing of the space, stage design, signage, visuals and banners, a show floor, welcome kits, films and 3D renderings, and the broker launch event.

For which projects?

Office buildings, mixed-use projects and heritage sites, from 4 Général Foy (3,990 m²) to HOPEN (65,000 m²), for investors, property companies and developers.

Let’s talk about your project: yulia@iceberg.fr – +33 6 64 86 93 83