Real estate communication

Iceberg designs the leasing and sales communication of real estate projects: office buildings, mixed-use projects, towers and heritage sites. For investors, property companies, developers and real estate advisers, the agency makes a building known and makes people want to visit it, from the start of construction to the visits, in Paris, across Europe and in the Middle East.

Communication for every stage of the project

During construction

Hoardings, facade banners, posters and social media bring the building to life well before delivery. For Kennedy, in Paris 16, the hoardings carry the campaign “Le 16ème a changé. Et vous ?”. In La Défense, the Altiplano photo campaign is staged on the construction site itself, and HOPEN is revealed through its hoardings and a poster campaign. In Paris 8, 4 Général Foy is dressed with a facade banner.

At the leasing launch

Brochures, box sets, websites, films and 3D present the offer to occupiers and investors: the Carré Concorde box set and brochure, with a cut-out wrought-iron staircase, the 4 Général Foy website and its interactive plans, the 360° axonometric view of HOPEN, the virtual tour of Mille Arbres or the film and 3D of Anse du Portier in Monaco.

For visits

Marketing suites, show floors, welcome kits and signage welcome future occupiers. The La Poste du Louvre marketing suite tells the story of the place with a project timeline and banners; 26 Madrid is visited with a furnished show floor and a welcome kit.

For brokers and investors

Launch events, dedicated materials and branded merchandise: the broker event for Carré Concorde, the investor materials for Botanica, the landing page and investor deck for Al Noor Tower, the VIP box set for 52 Champs-Élysées or the Kennedy merchandise (cap, tote bag, bicycle, badge).

Results

On delivery in 2024, Altiplano was already almost 90% let, to Suez and Enedis. 26 Madrid has found a tenant. The La Poste du Louvre communication earned Iceberg the COM-ENT d’Or (brand creation) and the TOP/COM award.

They trust us

Investors, property companies, developers and real estate advisers: AXA Real Estate, BNP Paribas Real Estate, CBRE, Knight Frank, Cushman & Wakefield, Jones Lang LaSalle, Unibail-Rodamco-Westfield, Gecina, Covivio, Icade, Nexity, Altarea Cogedim, SFL, Emerige, Tishman Speyer, Ivanhoé Cambridge, Praemia REIM France, Poste Immo, Codic, Dentressangle, Harrods Real Estate.

Frequently asked questions

What is the difference between real estate branding and communication?

Real estate branding creates the identity of a building: its name, its signature, its universe. Real estate communication then makes the project known and supports its leasing, from construction to visits. Iceberg does both.

Which materials are used to market an office building?

Most often: a brochure, a website, a film or 3D visuals, hoardings or a facade banner, and a marketing suite for visits. The set of tools is adapted to the size of the building and its schedule.

Do you work with real estate advisers?

Yes. Iceberg designs tools for leasing teams and events for brokers, and also works directly for advisers, such as Cushman & Wakefield for Mille Arbres.

Let’s talk about your project: yulia@iceberg.fr – +33 6 64 86 93 83