Commissioned for positioning strategy, Iceberg agency developed a cross canal communication campaign for Perfectha, a leading brand on the french cosmetic market. Iceberg defined a new graphic identity including logo, brand signature, packaging, and web identity.

Elegance, Expertise, and quality, are the three main communication axis chosen to highlight Perfectha values:'When French Touch Meets Beauty'. Iceberg deployed a lifestyle campaign exploring the everyday routine of three casual and chic parisiennes embodying the spirit of the brand.

Iceberg put a special emphasis on the chosen brand positioning by directing the lifestyle short movies as a spontaneous beauty gesture. Perfectha position itself as a made in France cosmetic brand.