Parfums de Marly

Context

Founded in 2009 by Julien Sprecher, Parfums de Marly draws its inspiration from the 18th century and from the Château de Marly, a residence of Louis XV. Its signature: “Royal Essence”.

The challenge

Bringing this heritage into the present and moving the house’s positioning towards a more modern, bolder image, for a campaign released worldwide.

Iceberg’s response

Iceberg created a concept in which the brand’s historical foundations step into the present: in gilded salons, characters in 18th-century costume meet a contemporary muse, more modern and more provocative. On the posters, a young woman in a period gown and a man in a modern suit sit on a gilded throne.

Deliverables

Campaign concept and art direction, photo shoot, posters, film, Instagram content and in-store adaptations (light boxes, screens, corners).

Iceberg created the worldwide campaign for Parfums de Marly.