MIPIM is a 4-day real estate exhibition, conference and networking event gathering

24 000 international property professionals every year in Cannes, making itself the world's leading property market.

MIPIM is eager to position itself as a key event by communicating on the main values and the significance of the exhibition. The mail goal is then to create an original movie concept, which will engrave minds.

In this dynamic, Iceberg directed an emotional brand movie, which differs from traditional real estate communication. MIPIM brand strong values are highlighted to create an adherence but also an instant recall. The trailer is broadcasted on every platform linked to the event but also on social media. #MIPIM