Hydrafacial

Context

At the end of 2022, Hydrafacial, a specialist in facial treatments performed in spas and clinics, teamed up with JLo Beauty, Jennifer Lopez’s brand. Together they launched a booster inspired by the JLo Glow serum, to be added to Hydrafacial treatments.

The challenge

Making the collaboration known to practitioners and their clients worldwide, and carrying the radiance of the “JLo Glow” across every touchpoint, from social media to packaging.

Iceberg’s response

Iceberg created the worldwide “Get ready to glow” campaign: luminous skin, a powder-pink palette, water and droplets as a common thread, and women of all ages and backgrounds. The agency developed the social media strategy, created the visuals with the support of artificial intelligence and designed the collaboration’s packaging, right down to the influencer unboxing kit.

Deliverables

Social media strategy, campaign and visuals, new AI-created formats, packaging, influencer unboxing kit, digital content.

Iceberg designs the worldwide communication for the Hydrafacial x JLo Beauty collaboration.