Dior

Context

Founded in 1946 by Christian Dior on avenue Montaigne in Paris, Dior is one of the great French couture houses. Its high standards extend to its fragrances and skincare.

The challenge

Designing the packaging for a skincare product and staging it with the same high standards as the house’s creations: a clean, mineral image that is instantly recognisable.

Iceberg’s response

Iceberg designed a matte black jar of great simplicity, signed only with the Dior name, and staged it among raw stones and volcanic rocks, in shades of grey and black. The agency handled the art direction and created the images with the help of artificial intelligence.

Deliverables

Art direction, packaging design, staging and AI-created images.

Iceberg designed and staged skincare packaging for Dior.