Carré Concorde

Context

At 7-9 rue Saint-Florentin, a stone’s throw from Place de la Concorde, Dentressangle is restructuring two twin townhouses (hôtels particuliers) built in 1768 by Louis Le Tellier, inspector of the King’s buildings. Renovated by CALQ, Carré Concorde offers 6,600 m² of offices and services around a 500 m² courtyard, with heritage salons, 1,000 m² floor plates and a business centre with an auditorium. The building is HQE Excellent and BREEAM Excellent certified, and WiredScore Gold labelled.

The challenge

Showcasing a prime building, both historic and contemporary, to the most demanding occupiers and investors in Paris’s Central Business District.

Iceberg’s response

Iceberg created the “Intemporelle Modernité” (Timeless Modernity) concept and the identity of Carré Concorde, with a monogram and gold geometric patterns. All the materials tell the story of an exemplary renovation that combines neoclassical refinement with contemporary design.

Deliverables

Identity, box set and leasing brochure (with a die-cut wrought-iron staircase), teaser and 3D films, marketing suite and launch event for brokers.

Iceberg creates the identity and leasing tools for Carré Concorde.

Discover our approach to real estate branding and real estate communication.