Botanica

Context

In Luxembourg’s Cloche d’Or district, CODIC is developing Botanica: eight buildings around a 2.1-hectare park, 60,000 m² including 53,000 m² of offices, with an aparthotel, a crèche, a sports area, restaurants and shops. Designed by SCAU Architecture and Tetra Kayser Associés, with JNC International for the landscaping, the project combines a mixed timber and low-carbon concrete structure and is targeting BREEAM, WELL and BiodiverCity certification. The first occupants are expected in 2027.

The challenge

Making a large office project still under construction desirable, and conveying its idea: working at the heart of a park, with the services of a true place to live.

Iceberg’s response

Iceberg came up with the name Botanica and its signature “Your office resort”, then its identity. The green, high-end universe blends lush nature, brought to life with artificial intelligence, and a refined art de vivre to present Botanica as “un lieu hors du temps” (a timeless place), where urban space is shaped for a sustainable future.

Deliverables

Naming, visual identity, box set and brochure, construction hoardings, AI-generated visuals, website with film, marketing suite, signage and materials for investors and occupiers.

Iceberg creates a green, high-end universe for Botanica, a mixed-use project.

Discover our approach to real estate branding and real estate communication.