26 Madrid

Context

At 26 rue de Madrid, in Paris’s 8th arrondissement, AXA Real Estate is marketing a restructured Haussmann-style building: 4,400 m² of offices over six floors, with floor plates of around 650 m².

The challenge

Giving this address a premium identity and conveying the quality of its spaces to companies looking for offices in the heart of Paris.

Iceberg’s response

Iceberg created the address identity of 26 Madrid and its signature “Paris VIII, la signature d’une adresse” (Paris VIII, the signature of an address). The elegant, warm universe highlights the materials and a new way of working: elegant, functional workspaces and a staged atmosphere. The film “Authentique” and AI-generated visuals bring the address to life across all communication materials.

Deliverables

Identity and graphic charter, brochure, website, film and 3D, AI-generated visuals for all materials, social media content, a furnished show floor and a welcome kit for visits.

Results

The building has found a tenant.

Iceberg reveals 26 Madrid with an address identity and a premium leasing toolkit.

Discover our approach to real estate branding and real estate communication.