Perfectha

Perfectha: “When French Touch Meets Beauty”.

For Perfectha, a leading aesthetic products brand from Sinclair Pharma, Iceberg defined the positioning and a new identity: logo, signature, packaging and a redesigned website. Elegance, expertise and quality carry the promise “When French Touch Meets Beauty”.

The agency produced a lifestyle video campaign following the daily lives of three chic, relaxed Parisian women, presenting Perfectha as a spontaneous beauty gesture, made in France.

Discover the project in our Perfectha case study and our approach to fragrance and beauty communication.