Kennedy

Iceberg creates the Kennedy brand in Paris 16th.

On the right bank of the Seine, Kennedy brings together 35,000 m² of heavily restructured offices designed by CALQ, with 2,800 m² floors, an 850 m² rooftop facing the Seine and the Eiffel Tower, and more than 6,000 m² of outdoor spaces.

For BNP Paribas Asset Management, Iceberg created the Kennedy brand and its signature “Régénérer Paris, au rythme de la Seine”, and rolled out all the leasing communication: brochure, website and film, site hoardings carrying the campaign “Le 16ème a changé. Et vous ?”, and branded items (cap, tote bag, bike, badge).

Discover the project in our Kennedy case study and our approach to real estate branding.