INITIO - Parfums Privés

For Initio Parfums Privés, Iceberg draws on the brand’s strong values, mystery and sensuality, to create an inimitable signature. Iceberg developed its international communication strategy and handled the production of its communication materials: print, web, film and merchandising. The result: a global campaign that conveys the power and alchemy of the fragrances and builds the brand’s international reputation.

Discover the project in our Initio case study and our approach to fragrance and beauty communication.