HOPEN

HOPEN: Iceberg gives a new name to the former Adria tower in La Défense.

Praemia REIM France is restructuring the former Adria tower: 65,000 m², including 59,000 m² of offices, two panoramic terraces and 23 vertical gardens. Iceberg came up with the name HOPEN, which combines “hope” and “open”, and a colourful universe in which characters walk through coloured doors.

The agency also created the site hoardings, the poster campaign, the website with an interactive 360° axonometry, the 3D film, the publications and the fit-out of the marketing suite.

Discover the project in our HOPEN case study and our approach to real estate branding.