Françoise Morice

Iceberg creates the new identity of Maison Françoise Morice.

A pioneer of facial care since opening its institute in Paris in 1947, Maison Françoise Morice has a new image, designed by Iceberg: an FM monogram, a refined universe between deep black and natural tones, and a signature, “Sculpting the skin, naturally”.

The agency designed the packaging for the range’s twelve skincare products, vegan and made in France, and created the bilingual website and the brand brochure, including its photography. It also produced “Face à face avec Françoise Morice”, an interview-style film that conveys the founder’s closeness.

Discover the project in detail in our Françoise Morice case study and our approach to fragrance and beauty communication.