26 Madrid

Iceberg creates the address identity of 26 Madrid, in Paris 8th.

For AXA Real Estate, Iceberg gave a premium identity to a restructured Haussmann-style building: 4,400 m² of offices over six floors, at 26 rue de Madrid. The signature “Paris VIII, la signature d’une adresse”, an elegant and warm universe, the film “Authentique” and visuals created with artificial intelligence bring the address to life on every medium.

The agency also designed the brochure, the website, the 3D, the social media content, a furnished show floor and a welcome kit for visits. The building found a tenant.

Discover the project in our 26 Madrid case study and our approach to real estate communication.