Luxury branding

Iceberg helps luxury houses and premium brands build and express their identity: brand territory, visual identity, packaging, publications and campaigns. From Paris and Dubai, the agency works for fashion, leather goods, champagne, fragrance and beauty.

Starting from each house’s heritage

In luxury, every detail carries the brand: a material, a clasp, a colour. Iceberg starts from the history of each house, the 18th century of Parfums de Marly, the Madrid workshop of Loewe, the yellow and the anchor of Veuve Clicquot, to create desirable, timeless signs and bring them to life on every medium.

What we do

Brand territory and platform: audits, identity workshops, brand DNA, codes and messages, up to the brand territory of new collections, as for the lingerie and swimwear brand Huit.

Packaging and exceptional objects: the wooden box and bottle dressing for Veuve Clicquot, where raw wood meets the black of the bottle; a matte black skincare jar for Dior.

Publications and lookbooks: the lookbook for Loewe’s leather goods collection, a binder with a black leather-look cover closed by a metal clasp, like one of the house’s bags; the house’s stationery guidelines.

Campaigns: the worldwide “Royal Essence” campaign for Parfums de Marly, where 18th-century characters meet a contemporary muse; the campaign for the Dolce&Gabbana 2026 swimwear collection, created with artificial intelligence.

They trust us

Dior, Dolce&Gabbana, Loewe (LVMH group), Veuve Clicquot, Thierry Mugler, Parfums de Marly, Initio Parfums Privés, Le Bon Marché.

Frequently asked questions

What does a luxury branding agency do?

It builds a house’s identity and keeps it consistent on every medium: name, signature, visual codes, packaging, publications, campaigns and places. Iceberg handles all of it, from the brand platform to production.

Do you work internationally?

Yes. Iceberg designs campaigns released worldwide, such as the Parfums de Marly campaign, with teams in Paris and Dubai.

Do you use artificial intelligence?

Yes, to produce some visuals without a photo shoot or studio, always under the agency’s art direction, as for Dior and Dolce&Gabbana. Discover our approach to AI content creation and fragrance and beauty communication.

Let’s talk about your project: yulia@iceberg.fr – +33 6 64 86 93 83