Fragrance and beauty communication

Iceberg designs the communication of fragrance houses and beauty brands: worldwide campaigns, packaging, films, social media content and in-store adaptations, from strategy to production.

For fragrance houses

For Parfums de Marly, Iceberg created the worldwide “Royal Essence” campaign: concept and art direction, photo shoot, posters, film, Instagram content and in-store adaptations with light boxes, screens and corners. For Initio Parfums Privés, the agency supports the international communication strategy and rolls out the materials: print, web, film and merchandising. For La Guilde, an olfactory marketing specialist rooted in Grasse perfumery know-how, it handles the full branding: identity, design, print and digital materials.

For skincare and beauty

For the Hydrafacial x JLo Beauty collaboration, Iceberg created the worldwide “Get ready to glow” campaign: social media strategy, visuals created with the help of artificial intelligence, packaging and an influencer unboxing kit. For Perfectha (Sinclair Pharma), the agency defined the “When French Touch Meets Beauty” positioning, a new identity (logo, signature, packaging, website) and a lifestyle video campaign. For Dior, it designed and staged skincare packaging.

What we create

Campaigns and art direction, packaging and boxes, films and videos, social media strategy and content, influencer kits, point-of-sale materials and merchandising, websites.

They trust us

Parfums de Marly, Initio Parfums Privés, Hydrafacial, Perfectha (Sinclair Pharma), Dior, Thierry Mugler, La Guilde.

Frequently asked questions

Can you run a worldwide campaign?

Yes: the Parfums de Marly and Hydrafacial x JLo Beauty campaigns were released worldwide.

Do you design packaging?

Yes, from product packaging to boxes and unboxing kits, as for Hydrafacial x JLo Beauty, Perfectha and Dior.

Do you handle social media and influence?

Yes: social media strategy, Instagram content and influencer kits are part of Iceberg’s campaigns. The agency also creates visuals with AI, without a photo shoot: discover AI content creation and our approach to luxury branding.

Let’s talk about your project: yulia@iceberg.fr – +33 6 64 86 93 83