Branding in Dubai

Iceberg is a French branding and communication agency, in Dubai since December 2014. Its 15-strong team at Aspin Commercial Tower, on Sheikh Zayed Road, works with developers, landmark projects and lifestyle, premium and luxury brands across the United Arab Emirates and the Middle East, in close collaboration with the Paris studio.

A French agency in the heart of Dubai

In Dubai, Iceberg brings together what defines its work in Paris: brand strategy, design, content, 3D and events, under one art direction. The Dubai team works in Arabic, English and French. A brand can be designed in Paris and rolled out in the Gulf, or the other way round, with the same people.

Real estate and landmark projects in the Middle East

For Jeddah Economic Company, Iceberg leads the international communication strategy of Jeddah Tower (formerly Kingdom Tower), in Saudi Arabia, and of Kingdom Mall and Kingdom City: brand identity, print and films for promotion and sales. The agency also worked alongside Valode et Pistre on the 3D renderings of the architecture and interiors of Kingdom Mall. For Al Noor Tower, another landmark project, it produced the film and 3D, imagery, brochure and digital assets.

Fragrance, luxury and beauty

Fragrance and beauty houses are Iceberg’s other major specialty. From Paris, the agency created the worldwide “Royal Essence” campaign for Parfums de Marly: art direction, photo shoot, film, Instagram content and in-store adaptations. It also supports Initio Parfums Privés with its international communication: print, web, film and merchandising. In Dubai, the team brings this expertise to Gulf brands.

What we do in Dubai

Brand strategy and territory, naming, visual identity, brochures and publications, websites, films and 3D, marketing suites, campaigns, social media content, AI-created content and events.

Frequently asked questions

Do you have a team on site in Dubai?

Yes: 15 people at Aspin Commercial Tower, on Sheikh Zayed Road, since December 2014.

Do you work in Arabic?

Yes: the Dubai team works in Arabic, English and French.

Do you work outside the UAE?

Yes, across the Middle East, for example in Saudi Arabia for Jeddah Tower.

Can we work with Paris and Dubai at the same time?

Yes: it is one agency, with one art direction. A campaign can be created in Paris and rolled out in the Gulf, like Parfums de Marly’s “Royal Essence”, released worldwide. Discover our approach to real estate branding and luxury branding.

Let’s talk about your project in Dubai: Yulia Shyman, Business Development Director – yulia@iceberg.fr – +971 4 343 50 56