AI content creation

Iceberg creates brand content with generative artificial intelligence: campaign visuals, product and packaging staging, concepts, styleframes and production-ready images. AI replaces what is expensive in image production: the photo shoot, the studio, the models, the sets. It does not replace talent, creativity or art direction.

What AI brings to a brand

Producing without a photo shoot: campaign images without a studio, models, sets or travel.

Exploring fast: testing several creative directions before producing.

Photo and 3D realism: credible images of products, places and scenes.

Rolling out: visuals ready for social media, print and digital.

Creation remains human

AI is a production tool. The idea, the universe and the art direction come from Iceberg’s teams: the agency defines the universe, selects and refines the images, and checks every visual before delivery so that it stays true to the brand’s identity. Our case studies state when images were created with AI.

Examples

IA by Iceberg, the agency’s showcase, brings together beauty and fashion portraits, luxury products and packaging, shop fronts, conceptual scenes and campaign visuals. For Hydrafacial x JLo Beauty, AI supported the visuals and new formats of the “Get ready to glow” campaign. For Dior, Iceberg staged skincare packaging among volcanic rocks; for Dolce&Gabbana, it created the 2026 swimwear campaign images, with models in leopard print alongside a cheetah, without any photo shoot.

Part of Iceberg New Content IA

AI creation is part of the Iceberg New Content IA practice, which also produces films, 3D, 360° campaigns and social media content. It works alongside the agency’s branding and design, for luxury, fragrance and beauty, real estate and corporate clients.

Frequently asked questions

Does AI replace a photo shoot?

It replaces production, which is the expensive part: the photo shoot, the studio, the models, the sets. It does not replace talent, creativity or art direction, which remain at the heart of Iceberg’s work.

What can be created with AI?

Campaign visuals, product and packaging staging, concepts and styleframes, social media images and visual universes.

How do you keep it consistent with the brand?

Through art direction: Iceberg defines the universe, selects and refines the images, and checks every visual before delivery.

Which sectors?

Luxury, beauty, fashion and fragrance, but also real estate and corporate.

Let’s talk about your project: yulia@iceberg.fr – +33 6 64 86 93 83