The agency

Iceberg is a branding and communication agency founded in Paris in 2002. With 34 people between Paris and Dubai, it creates brand territories, identities, content and experiences for luxury, beauty, fragrance, real estate, lifestyle and corporate clients. Its signature: “You see, We think!”.

Our story

Founded in 2002 by David Sampedro, Iceberg has spent more than twenty years working with brands from very different worlds: media and entertainment, large companies, luxury and beauty houses, and real estate players. In 2010, the agency opened an office in Dubai to support its clients in the United Arab Emirates and the Middle East. Real estate has become one of its main specialities, from Paris office buildings to landmark towers in the Middle East such as Jeddah Tower.

Our approach

Combining strategy, design thinking, attention to detail and a creative eye, Iceberg treats a brand’s culture as a foundation of references. The agency creates desirable, timeless signs and produces content and experiences that blend style and entertainment, creativity and business goals. It brings commercial and corporate communication together.

Our method

Understand: brand audit, benchmarking and market analysis.

Define: identity workshops, brand platform and DNA, communication strategy.

Create: name, identity, visual universe, content, films, 3D and AI-created work.

Deploy: materials, packaging, spaces, websites, social media and events, through to delivery.

Four practices

Iceberg Branding: brand strategy, audits, identity workshops, brand platform and DNA, brand codes and messages.

Iceberg Design & Fit Out: brand identity, brochures, packaging, stage design, brand flagships, retail, marketing suites.

Iceberg New Content IA: AI-created content, films, 3D, 360° campaigns, websites, social media, corporate publications.

Iceberg Event: artistic programming, product launches, press events, pop-up venues.

Our specialities

Real estate: branding and leasing communication for office buildings, mixed-use projects and towers in Paris, Monaco and the Middle East: Kennedy, La Poste du Louvre, Altiplano, Anse du Portier. Discover our approach to real estate branding and real estate communication.

Luxury, beauty and fragrance: campaigns, packaging and lookbooks for Parfums de Marly, Loewe, Hydrafacial x JLo Beauty, Initio Parfums Privés, Dior and Dolce&Gabbana.

AI-created content: generative visuals, concepts and films for premium brands: IA by Iceberg.

Awards

Gold at the Grand Prix Stratégies de la communication d’entreprise 2021, for the 2024 Olympic Games campaign in Seine-Saint-Denis.

COM-ENT d’Or (brand creation) and TOP/COM award for the La Poste du Louvre communication.

The team

34 people, 19 in Paris and 15 in Dubai, bring together strategy, art direction, design, 3D and film, digital and project management. The management team:

David Sampedro: founder, partner and creative director

Sébastien Heylliard: partner

Véronique Amiot: agency director

Yulia Shyman: business development director

Iceberg at a glance

Founded: 2002, in Paris

Team: 34 people (19 in Paris, 15 in Dubai)

Offices: 115 rue du Bac, 75007 Paris; Aspin Commercial Tower, Sheikh Zayed Road, Dubai (since 2010)

Sectors: luxury, beauty, fragrance, real estate, lifestyle, corporate

They trust us

Luxury and beauty: Dior, Dolce&Gabbana, Loewe, Veuve Clicquot, Thierry Mugler, Parfums de Marly, Initio Parfums Privés, Hydrafacial. Real estate: AXA Real Estate, BNP Paribas Real Estate, CBRE, Knight Frank, Cushman & Wakefield, Unibail-Rodamco-Westfield, Gecina, Covivio, Icade, Nexity, Tishman Speyer, Poste Immo. Large companies and media: Air France, Pernod Ricard, Disney, Universal, Warner Music Group, TF1.

Frequently asked questions

Where is the Iceberg agency located?

In Paris, at 115 rue du Bac (7th arrondissement), and in Dubai, in the Aspin Commercial Tower on Sheikh Zayed Road.

Who runs the agency?

Iceberg was founded in 2002 by David Sampedro, partner and creative director. The management team also includes Sébastien Heylliard, partner, Véronique Amiot, agency director, and Yulia Shyman, business development director.

Which sectors do you work in?

Mainly luxury, beauty and fragrance, real estate, lifestyle and the corporate communication of large companies.

Do you work internationally?

Yes: in France, across Europe, in the United Arab Emirates and the Middle East, with a team of 15 people in Dubai since 2010.

Let’s talk about your project: yulia@iceberg.fr – +33 6 64 86 93 83