https://www.iceberg.fr/ News https://www.iceberg.fr/en/news/francoise-morice Iceberg creates the new identity of Maison Françoise Morice.A pioneer of facial care since opening its institute in Paris in 1947, Maison Françoise Morice has a new image, designed by Iceberg: an FM monogram, a refined universe between deep black and natural tones, and a signature, “Sculpting… https://www.iceberg.fr/en/news/4-general-foy Iceberg designs the identity of 4 Général Foy.4 Général Foy is a 3,990 m² office building over seven floors in the Saint-Augustin district of Paris. For AXA Real Estate, Iceberg gave it an elegant address identity, carried by the signature “Portez l’élégance d’un lieu”, and rolled… https://www.iceberg.fr/en/news/kennedy Iceberg creates the Kennedy brand in Paris 16th.On the right bank of the Seine, Kennedy brings together 35,000 m² of heavily restructured offices designed by CALQ, with 2,800 m² floors, an 850 m² rooftop facing the Seine and the Eiffel Tower, and more than 6,000 m² of outdoor spaces.For BNP… https://www.iceberg.fr/en/news/26-madrid Iceberg creates the address identity of 26 Madrid, in Paris 8th.For AXA Real Estate, Iceberg gave a premium identity to a restructured Haussmann-style building: 4,400 m² of offices over six floors, at 26 rue de Madrid. The signature “Paris VIII, la signature d’une adresse”, an elegant and… https://www.iceberg.fr/en/news/dumoulin Iceberg works with Dumoulin, a long-established coating company.For Dumoulin, Iceberg built a consistent brand territory between industrial heritage and modernity. The agency runs its global communication: brand platform, identity, editorial content and print and digital tools, so that every… https://www.iceberg.fr/en/news/newtime Iceberg creates the brand territory of Newtime.For Praemia REIM France, Iceberg designed Newtime as a contemporary address, clear and instantly desirable: name, signature and visual identity. The agency managed the premium leasing tools, publishing, digital, film and 3D, to help occupiers and… https://www.iceberg.fr/en/news/hopen HOPEN: Iceberg gives a new name to the former Adria tower in La Défense.Praemia REIM France is restructuring the former Adria tower: 65,000 m², including 59,000 m² of offices, two panoramic terraces and 23 vertical gardens. Iceberg came up with the name HOPEN, which combines “hope” and… https://www.iceberg.fr/en/news/botanica Iceberg creates Botanica, an “office resort” in Luxembourg.In the Cloche d’Or district, CODIC is developing Botanica: eight buildings around a 2.1-hectare park, 60,000 m² including 53,000 m² of offices. Iceberg created its name, the signature “Your office resort” and its identity, in a… https://www.iceberg.fr/en/news/ia-by-iceberg-innovation-realisme-et-concept-contenus-generatifs-premium We use AI as a creative accelerator, without giving up premium standards. Brand frameworks, visual realism, narrative consistency: our pipeline combines art direction, expert prompts, targeted training and manual finishing to deliver production-ready assets (print, social, film/3D… https://www.iceberg.fr/en/news/hydrafacial Iceberg creates the “Get ready to glow” campaign for Hydrafacial x JLo Beauty.Hydrafacial, a specialist in professional facial treatments, teamed up with JLo Beauty, Jennifer Lopez’s brand, to launch a booster inspired by the JLo Glow serum. Iceberg came up with the worldwide campaign:… https://www.iceberg.fr/en/news/catella The 31 of January 2019, more than 800 real estate professionals discovered during the 21st Pierres d'Or ceremony the film Iceberg imagined and made for Catella France, partner of the event. Recalling the excellent results of Catella for 2018, the film was created around different stories in a… https://www.iceberg.fr/en/news/parfums-de-marly A new worldwide campaign for Parfums de Marly.For the “Royal Essence” campaign, Iceberg came up with a concept in which the house’s heritage, inspired by the 18th century and the Château de Marly, steps into the present: in gilded salons, characters in period costume meet a contemporary… https://www.iceberg.fr/en/news/altiplano  The agency accompanied Axa Real Estate Immobilier in the communication strategy of Altiplano, a real estate requalification project in La Défense. Iceberg provides a global communication and is currently unveiling its teasing phase by creating the identity, the story telling and the positioning… https://www.iceberg.fr/en/news/perfec Perfectha: “When French Touch Meets Beauty”.For Perfectha, a leading aesthetic products brand from Sinclair Pharma, Iceberg defined the positioning and a new identity: logo, signature, packaging and a redesigned website. Elegance, expertise and quality carry the promise “When French Touch… https://www.iceberg.fr/en/news/initio-parfums-prives For Initio Parfums Privés, Iceberg draws on the brand’s strong values, mystery and sensuality, to create an inimitable signature. Iceberg developed its international communication strategy and handled the production of its communication materials: print, web, film and merchandising. The result:… https://www.iceberg.fr/en/news/la-poste-du-louvre  The branding approach put at the heart of the communication strategy for La Poste du Louvre was rewarded with the COM-ENT d'or prize in the Brand Creation category and won silver at the TOP/COM Grand Prix in the Communication Strategy category.This proposal respects both the DNA and the values… https://www.iceberg.fr/en/news/carre-concorde “Intemporelle Modernité”: Iceberg unveils Carré Concorde.At 7-9 rue Saint-Florentin, near Place de la Concorde, Dentressangle is restructuring two twin mansions built in 1768. Renovated by CALQ, Carré Concorde offers 6,600 m² of offices and services around a main courtyard.Iceberg created… https://www.iceberg.fr/en/news/la-guilde Iceberg creates the branding of La Guilde, a scent marketing specialist.Heir to the know-how of Grasse perfumery, La Guilde has developed a dry and completely healthy diffusion technology that brings a true olfactory emotion to any space, from 20 m² to over 1,000 m². Iceberg created its full… https://www.iceberg.fr/en/news/heroes Iceberg organized the international pre-launch of the Heroes luxury shoe brand during the Cannes film Festival, held from 13 – 24 May 2015. Thanks to the partnership created by our teams with the UGC Villa in Cannes, the brand enjoyed its first media presence and product placement with the most… https://www.iceberg.fr/en/news/monaco-anse-du-portier Iceberg showcases Anse du Portier, in Monaco.For Anse du Portier – Mareterra, an exceptional real estate project on the Monaco coastline, Iceberg produced the film and 3D, the imagery, the brochure and the digital assets that reveal the project.Discover the project in our Anse du Portier case…