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UGC Viva l'Opéra !
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Project :
Viva l'Opéra !
Work :

UGC is repeating its Viva l'Opéra ! programme for the fifth time and has once again called in Iceberg to handle the branding and communication.

Iceberg has orchestrated a global package including the opening credits, opera programmes and a print campaign.

Each opera is accompanied by a bonus feature created in partnership with French radio and TV classical music presenter Alain Duault, who also happens to be Artistic Director of the Viva l'Opéra ! season.

Broadcasting operas in the cinema opens up a whole new dimension and gives more people a chance to enjoy all the emotion and excitement of this impressive season of operas.

Viva l’opéra !

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