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UGC Ciné Cité Paris 19
Client :
UGC
Project :
UGC Ciné Cité Paris 19 opening campaign
Work :

Following on from the Les Halles and Bercy, a third UGC Ciné Cité cinema complex has opened in Paris! The agency has combined entertainment, culture and architecture to make this new complex a social area dedicated to cinema.
The Iceberg agency is in charge of the branding and launch, involving the opening poster (3-D imaging), advertising and poster campaign, signs in film theatres, environmental packaging, press kit, promotional film and the "making of" shown at the opening ceremony. The final cut for Paris 19! 

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