Space is the ultimate luxury. Space to live, to relax or just be by ourselves. No matter how much we have it never seems enough and this is doubly true in the bathroom. Because beauty is in the eye of the beholder, people want personalised solutions. They have an individual view of how their bathroom should work, look and feel, rather than accepting a 'one size fits all' solution. For Ideal Standard, Iceberg orchestrated a global branding approach of Porcher, a leading brand of the group, and produce a range of 3D-modeling promotional film for Ideal Standard to embraze a new vision of bathroom experience and sens of quality.