INITIATIVE Media, the worldwide media planning agency, chose Iceberg to review all its positioning worldwide, together with its communication media both on and off-line. The agency organised redeployment of the brand in 3 stages, namely consulting in the positioning and identity of the brand (brand positioning, brand strategy, internal methodology), creation of the new Initiative worldwide image (branding, global visual style) and launch of the brand both internally (intranet, training tools, events) and then to BtoB players with an international media campaign showcasing the Initiative spirit. An emphatic idea highlighted together with the agency. Simplicity is power!
ICEBERG – LLC (Limited Liability Company - fifty thousand euros of capital)
RCS Paris B441 182 003
SIRET : 4441 182 003 00026
115, rue du Bac - 75007 Paris
+33 (0)1 53 63 15 00
ice.info@iceberg.fr
Creation :
Iceberg.fr
Publication manager :
ICEBERG
115, rue du Bac - 75007 Paris
+33 (0)1 53 63 15 00
ice.info@iceberg.fr
Hosting :
SAS OVH
2, rue Kellermann - 59 100 ROUBAIX, France
+33 (0)8 99 70 17 61