Iceberg has produced the 2013 annual report for BNP Paribas Real Estate, using a new editorial tone of voice - stronger and more committed - that is more consistent with the Group's concept of "Real estate for a changing world". The annual report is organised around the group's six core businesses, brought together under a single brand. The finished result is uncluttered, with key messages readily visible to encourage readers to "read less but better". A data vision principle instantly highlights the group's key figures.
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